• Job Post
    Position: Marketing Specialist(code 181202) 
    Company profile: It is one of the world's leading manufacturers and suppliers of professional diagnostic tools, equipment and accessories in the automotive aftermarket.  
    Number of position:
    Year(s) Experience Required:
    2
    Location: (Shenzhen, Guangdong)  
    Type of job:
    Full-time
    Job Category:  Manufacturing
    Preferred date of Start:
    ASAP
    Duties: Write, edit, proofread and publish engaging content for various digital platforms, including Autel websites, e-blast, social media, blogs, and WeChat etc.
    Manage, optimize and analyze multiple digital accounts and give suggestions for on-going improvement.
    Improve KPIs at multiple digital accounts for better engagements, more followers and influence.
    Optimize digital writings (language, tone, message) based on our target audience’s behaviors
    Work closely with multifunctional teams to collect and manage materials for web content development
    Track and report data from social media accounts and optimize content accordingly for better engagement (traffic, engagement, shares, and conversion rates)
    Manage questions and comments on our social media pages in a timely and accurate manner
    Engage with both internal teams and outside vendors for major digital campaigns
    Support proofreading and content development for prints as requested

    Requirements: Proven work experience as a Digital Marketing Specialist or similar role
    Hands-on experience using and managing digital accounts and content at various platforms
    Real-world experience in social media campaigns and digital engagement
    Basic knowledge in SEO and keyword optimization and can apply it to content writing.
    Familiarity with online paid advertising
    Ability to develop and deliver creative web content (text, image and video)
    Excellent communication skills. Native English speaker or full working proficiency in English. Proficiency in Chinese is an asset
    BSc in Digital Marketing, Communications, Journalism or relevant field

    What to offer: Negotiable
     
    Is this employer verified by ChinaSemester? No
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